IIMA Institutional Repository
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/13383| Title: | Effect of tangible and intangible services on consumer behavior in a retailing environment: a case of supermarket |
| Authors: | Chandola, Yatish Batra, Girish |
| Keywords: | Consumer Behaviour;Supermarkets - Case studies;intangible services |
| Issue Date: | 1997 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| URI: | http://hdl.handle.net/11718/13383 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1997_612.pdf Restricted Access | 1.94 MB | Adobe PDF | View/Open Request a copy |
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