IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/13386| Title: | Decision support system development for marketing management |
| Authors: | Ranganathan, Nandakumar |
| Keywords: | Decision support system;Marketing management |
| Issue Date: | 1988 |
| Publisher: | Indian Institute of Management (Ahmedabad) |
| Series/Report no.: | SP;98 |
| Description: | The project aims at developing software to meet the needs of a hypothetical company involved in the manufacture and marketing of a variety of consumer products. The software support system is provided by D base and lotus 1-2-3. |
| URI: | http://hdl.handle.net/11718/13386 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1988_98.pdf Restricted Access | Student Project | 737.88 kB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.