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http://hdl.handle.net/11718/13388| Title: | Study of marketing strategies followed in pesticide industry |
| Authors: | Srinivasan, N. |
| Keywords: | Pesticides;Marketing Strategies |
| Issue Date: | 1987 |
| Publisher: | Indian Institute of Management (Ahmedabad) |
| Series/Report no.: | SP;68 |
| Description: | The main objectives of the report were to study the various marketing strategies adopted in the pesticide industry with a view to understand the marketing practices adopted by various actors in the industry. To examine various identified strategies by various actors for their effectiveness in terms of their complementarity with their strengths and weaknesses and also in terms of perceptions of dealers and farmers. The methodology includes literature survey, primary research by contacting various actors such as executives, salesmen and field level workers of various manufacturers etc. |
| URI: | http://hdl.handle.net/11718/13388 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1987_68.pdf Restricted Access | Student Project | 3.08 MB | Adobe PDF | View/Open Request a copy |
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