IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/13388Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Seetharaman, S. P. | |
| dc.contributor.author | Srinivasan, N. | |
| dc.date.accessioned | 2015-04-24T09:22:13Z | |
| dc.date.available | 2015-04-24T09:22:13Z | |
| dc.date.copyright | 1987 | |
| dc.date.issued | 1987 | |
| dc.identifier.uri | http://hdl.handle.net/11718/13388 | |
| dc.description | The main objectives of the report were to study the various marketing strategies adopted in the pesticide industry with a view to understand the marketing practices adopted by various actors in the industry. To examine various identified strategies by various actors for their effectiveness in terms of their complementarity with their strengths and weaknesses and also in terms of perceptions of dealers and farmers. The methodology includes literature survey, primary research by contacting various actors such as executives, salesmen and field level workers of various manufacturers etc. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
| dc.relation.ispartofseries | SP;68 | |
| dc.subject | Pesticides | en_US |
| dc.subject | Marketing Strategies | en_US |
| dc.title | Study of marketing strategies followed in pesticide industry | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1987_68.pdf Restricted Access | Student Project | 3.08 MB | Adobe PDF | View/Open Request a copy |
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