IIMA Institutional Repository
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http://hdl.handle.net/11718/13392| Title: | Selection of suitable distribution strategy for denim |
| Authors: | Godra, Bharat Ray, Bhabatosh Roy, Sudipto |
| Keywords: | Distribution;Denim;Distribution Strategy |
| Issue Date: | 1989 |
| Publisher: | Indian Institute of Management (Ahmedabad) |
| Description: | The focus of the study was to test out whether denim is retailable as a cloth and how should it be retailed in the context of Arvind Mills. The study at the start gives an introduction about the company, the product, domestic market and retailing of the product. The study then goes on to the planning for distribution, distribution objectives, product needs, market needs, alternate system of distribution etc. A major part of the study covers the distribution practices in the textile industry such as sole selling agents, wholesalers, semi wholesalers, retail traders, ordinary retail shops, exclusive retail shops or mill's own retail shops. |
| URI: | http://hdl.handle.net/11718/13392 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1989_169.pdf Restricted Access | 1.76 MB | Adobe PDF | View/Open Request a copy |
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