IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/13392Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Raghuram, G. | - |
| dc.contributor.author | Godra, Bharat | - |
| dc.contributor.author | Ray, Bhabatosh | - |
| dc.contributor.author | Roy, Sudipto | - |
| dc.date.accessioned | 2015-04-24T09:25:29Z | - |
| dc.date.available | 2015-04-24T09:25:29Z | - |
| dc.date.copyright | 1989 | - |
| dc.date.issued | 1989 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/13392 | - |
| dc.description | The focus of the study was to test out whether denim is retailable as a cloth and how should it be retailed in the context of Arvind Mills. The study at the start gives an introduction about the company, the product, domestic market and retailing of the product. The study then goes on to the planning for distribution, distribution objectives, product needs, market needs, alternate system of distribution etc. A major part of the study covers the distribution practices in the textile industry such as sole selling agents, wholesalers, semi wholesalers, retail traders, ordinary retail shops, exclusive retail shops or mill's own retail shops. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
| dc.subject | Distribution | en_US |
| dc.subject | Denim | en_US |
| dc.subject | Distribution Strategy | en_US |
| dc.title | Selection of suitable distribution strategy for denim | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1989_169.pdf Restricted Access | 1.76 MB | Adobe PDF | View/Open Request a copy |
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