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http://hdl.handle.net/11718/13396| Title: | Study to develop an approach for testing a product concept (Bottled Coconut Water) |
| Authors: | Mitra, Atish |
| Keywords: | Testing;Product concept;Bottled Coconut Water |
| Issue Date: | 1987 |
| Publisher: | Indian Institute of Management (Ahmedabad) |
| Series/Report no.: | SP;64 |
| Description: | There is a large market for cold drinks in India due to its tropical climate. The market is crowded with large number of brands competing with each other. Recently a new trend has been noticed in the market. A move towards fruit drinks or the non-carbonated ones. Coconut water, one of the most natural drinks is considered worthwhile to find out acceptance of this drink if bottled and sold at a reasonable rate, as coconut is found in abundance in north India. This again would make a significant contribution to the agricultural sector as farmers would get better prices for selling coconuts. |
| URI: | http://hdl.handle.net/11718/13396 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1987_64.pdf Restricted Access | Student Project | 417.42 kB | Adobe PDF | View/Open Request a copy |
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