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http://hdl.handle.net/11718/13396Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Gopinath, C. | - |
| dc.contributor.author | Mitra, Atish | - |
| dc.date.accessioned | 2015-04-24T09:33:43Z | - |
| dc.date.available | 2015-04-24T09:33:43Z | - |
| dc.date.copyright | 1987 | - |
| dc.date.issued | 1987 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/13396 | - |
| dc.description | There is a large market for cold drinks in India due to its tropical climate. The market is crowded with large number of brands competing with each other. Recently a new trend has been noticed in the market. A move towards fruit drinks or the non-carbonated ones. Coconut water, one of the most natural drinks is considered worthwhile to find out acceptance of this drink if bottled and sold at a reasonable rate, as coconut is found in abundance in north India. This again would make a significant contribution to the agricultural sector as farmers would get better prices for selling coconuts. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
| dc.relation.ispartofseries | SP;64 | - |
| dc.subject | Testing | en_US |
| dc.subject | Product concept | en_US |
| dc.subject | Bottled Coconut Water | en_US |
| dc.title | Study to develop an approach for testing a product concept (Bottled Coconut Water) | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1987_64.pdf Restricted Access | Student Project | 417.42 kB | Adobe PDF | View/Open Request a copy |
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