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Title: Arvind Mills: communication strategy
Authors: Eswar, M.
Mallik, A.
Ray, K.
Keywords: Communication strategies;Arvind Mills
Issue Date: 1989
Publisher: Indian Institute of Management (Ahmedabad)
Series/Report no.: SP;162
Description: This project aims at developing an effective communication strategy for retailing denim as a cloth for Arvind Mills, Ahmedabad. It answers the basic questions of a communication model. As Lass well said, "A communication model will answer; who, says what, in what channel, to whom, with what effects. These basic questions will be answered by understanding the various elements in the communication process, namely, the sender, receiver, tools (media and message), and the communication functions. The project proposed and has carried out a detailed study through various steps to develop an effective communication strategy.
Appears in Collections:Student Projects

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