IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/13401Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Mukhopadhyay, Sipra | - |
| dc.contributor.author | Eswar, M. | - |
| dc.contributor.author | Mallik, A. | - |
| dc.contributor.author | Ray, K. | - |
| dc.date.accessioned | 2015-04-24T11:55:45Z | - |
| dc.date.available | 2015-04-24T11:55:45Z | - |
| dc.date.copyright | 1989 | - |
| dc.date.issued | 1989 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/13401 | - |
| dc.description | This project aims at developing an effective communication strategy for retailing denim as a cloth for Arvind Mills, Ahmedabad. It answers the basic questions of a communication model. As Lass well said, "A communication model will answer; who, says what, in what channel, to whom, with what effects. These basic questions will be answered by understanding the various elements in the communication process, namely, the sender, receiver, tools (media and message), and the communication functions. The project proposed and has carried out a detailed study through various steps to develop an effective communication strategy. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
| dc.relation.ispartofseries | SP;162 | - |
| dc.subject | Communication strategies | en_US |
| dc.subject | Arvind Mills | en_US |
| dc.title | Arvind Mills: communication strategy | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1989_162.pdf Restricted Access | Student Project | 3.55 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.