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Title: Study of Variables affecting consumer buying behaviour and consumers' perception of dresses vegetables
Authors: Yadav, Balram
Bhatia, Rajesh
Garg, Sanjeev
Keywords: Buying behaviour;Dressed vegetables;Vegetables;Processed Food industry
Issue Date: 1989
Publisher: Indian Institute of Management (Ahmedabad)
Series/Report no.: SP;158
Description: The objectives if the study are : 1. To study the status of processed food industry in India (2) To study the concept and market of dressed vegetables, (3) To study consumers' perception of dressed vegetables (4) To identify the consumer profile for dressed vegetables in terms of family income, occupation and family size (5) To find the purchase frequency of dressed vegetables and (6) to study the expectations of the retailers from the manufacturers of pressed food industry.
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