IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/13413| Title: | Marketing strategy for packaged meals:With a view of All Seasons Foods Ltd, Bombay |
| Authors: | Jain, Abhinandan K. |
| Keywords: | Packaged curries - Positioning;Food Industry;Packaged Food;Processed Food Industry;All Seasons Foods Ltd |
| Issue Date: | 1988 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;111 |
| Description: | The objectives of the project are : 1. To study the status of processed food industry in India (2) To study the food habits of people and identify the target market (3) Positioning for packaged vegetarian and non-vegetarian curries, (4) To identify the varieties of packaged curries, people in Ahmedabad city would be respective to. and (5) To study media habits of the people and identify the effective media for promotion purpose. |
| URI: | http://hdl.handle.net/11718/13413 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1988_111.pdf Restricted Access | Student Project | 1.44 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.