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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13413
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dc.contributor.advisorBapna, S. L.
dc.contributor.authorJain, Abhinandan K.
dc.date.accessioned2015-04-27T04:40:59Z
dc.date.available2015-04-27T04:40:59Z
dc.date.copyright1988
dc.date.issued1988
dc.identifier.urihttp://hdl.handle.net/11718/13413
dc.descriptionThe objectives of the project are : 1. To study the status of processed food industry in India (2) To study the food habits of people and identify the target market (3) Positioning for packaged vegetarian and non-vegetarian curries, (4) To identify the varieties of packaged curries, people in Ahmedabad city would be respective to. and (5) To study media habits of the people and identify the effective media for promotion purpose.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesSP;111
dc.subjectPackaged curries - Positioningen_US
dc.subjectFood Industryen_US
dc.subjectPackaged Fooden_US
dc.subjectProcessed Food Industryen_US
dc.subjectAll Seasons Foods Ltden_US
dc.titleMarketing strategy for packaged meals:With a view of All Seasons Foods Ltd, Bombayen_US
dc.typeStudent Projecten_US
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