Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/13416
Title: | Feasibility and marketing of medical insurance |
Authors: | Jayendra, R. Srinivas, V. |
Keywords: | Medical Insurance;Marketing |
Issue Date: | 1989 |
Publisher: | Indian Institute of Management Ahmedabad |
Series/Report no.: | SP;177 |
Abstract: | The paper attempts to look at the aspect of health insurance in its intended form and the status in which it is today; it discusses some issues on the design of insurance systems and points out the inherent problems any insurance system would have; it also looks at the evolution and subsequent progress of various health insurance schemes and attempts to explore the reasons for success/failure; it also tries to evaluate the efficacy of private run insurance system on the inherent system defects and popular causes of market failure; nasalization of the case study of National Hospital, Bombay and the means to devise a health insurance scheme and enhance its marketability. |
Description: | The paper attempts to look at the aspect of health insurance in its intended form and the status in which it is today; it discusses some issues on the design of insurance systems and points out the inherent problems any insurance system would have; it also looks at the evolution and subsequent progress of various health insurance schemes and attempts to explore the reasons for success/failure; it also tries to evaluate the efficacy of private run insurance system on the inherent system defects and popular causes of market failure; analyzation of the case study of National Hospital, Bombay and the means to devise a health insurance scheme and enhance its marketability. |
URI: | http://hdl.handle.net/11718/13416 |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
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SP 1989_177.pdf Restricted Access | Student Project | 2.11 MB | Adobe PDF | View/Open Request a copy |
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