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http://hdl.handle.net/11718/13419| Title: | The modelling, design and implementation of a system for the media planning problem using the concepts tools and techniques of multi-criteria decision making |
| Authors: | Meenakshisundaram, V. Rathnam, Sukumar |
| Keywords: | Media Planning;Decision Making;Decision Support System |
| Issue Date: | 1988 |
| Publisher: | Indian Institute of Management (Ahmedabad) |
| Series/Report no.: | SP;106 |
| Description: | Lot of work in Operations Research in the past has been towards the development of decision support systems (DSS). At the core of all such systems is a host of optimisation models which help the decision-maker in searching for efficient feasible solutions. The objective of the study was to study the existing techniques in Multi-Criteria decision making and to implement a model for a problem based on the concepts, tools and techniques of MCDM. The ultimate aim is to give the decision maker a good support system for recognising the trade offs among his criteria. The planning process is usually a loosely structured problem involving multiple criteria, which when analysed there often arises a problem formulation for which the Mathematical technique of Multi-objective programming can |
| URI: | http://hdl.handle.net/11718/13419 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1988_106.pdf Restricted Access | Student Project | 1.18 MB | Adobe PDF | View/Open Request a copy |
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