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http://hdl.handle.net/11718/13420| Title: | Marketing strategy for Sheetal mango |
| Authors: | Singh, Harpreet Kalra, Sandeep |
| Keywords: | Mango pulp;Sheetal Mango |
| Issue Date: | 1988 |
| Publisher: | Indian Institute of Management (Ahmedabad) |
| Series/Report no.: | SP;107 |
| Description: | To identify consumer segment currently taking mango pulp; to identify if market segmentation exist in this product market or not; the positioning of mango pulp brands in the market; evaluation of existing marketing strategy for Sheetal mango pulp in domestic market; marketing channels; designing of management information system and control system for the distribution channel; evaluation of advertising campaign; recommendation of new short term and long term marketing strategy. |
| URI: | http://hdl.handle.net/11718/13420 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1988_107.pdf Restricted Access | Student Project | 2.16 MB | Adobe PDF | View/Open Request a copy |
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