IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/13420Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Gupta, V.K. | - |
| dc.contributor.author | Singh, Harpreet | - |
| dc.contributor.author | Kalra, Sandeep | - |
| dc.date.accessioned | 2015-04-27T04:58:14Z | - |
| dc.date.available | 2015-04-27T04:58:14Z | - |
| dc.date.copyright | 1988 | - |
| dc.date.issued | 1988 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/13420 | - |
| dc.description | To identify consumer segment currently taking mango pulp; to identify if market segmentation exist in this product market or not; the positioning of mango pulp brands in the market; evaluation of existing marketing strategy for Sheetal mango pulp in domestic market; marketing channels; designing of management information system and control system for the distribution channel; evaluation of advertising campaign; recommendation of new short term and long term marketing strategy. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
| dc.relation.ispartofseries | SP;107 | - |
| dc.subject | Mango pulp | en_US |
| dc.subject | Sheetal Mango | en_US |
| dc.title | Marketing strategy for Sheetal mango | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1988_107.pdf Restricted Access | Student Project | 2.16 MB | Adobe PDF | View/Open Request a copy |
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