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http://hdl.handle.net/11718/13440| Title: | Data analytics: hyped up aspirations or true potential |
| Authors: | Banerjee, Arindam Bandyopadhyay, Tathagata Acharya, Prachi |
| Keywords: | Big Data;Business Decision-making;Business Intelligence;Culture;Data Analytics |
| Issue Date: | 2013 |
| Publisher: | Vikalpa |
| Citation: | Banerjee, A., Bandyopadhyay, T., & Acharya, P. (2014). Data Analytics: Hyped Up Aspirations or True Potential?. Vikalpa: The Journal For Decision Makers, 38(4), 1-11. |
| Abstract: | The authors explore the importance of data analytics in gaining insights and in driving business planning. They state that the adoption of the business enterprises on the capabilities of the data analytics is a manifestation of how businesses coped up on the power of information technology. The authors further add that the emergence of the data collection technology will lead to the construction of better and informed business decisions. |
| URI: | http://hdl.handle.net/11718/13440 |
| ISSN: | 0256-0909 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Data Analytics Hyped up Aspirations or True Potential.pdf Restricted Access | 200.42 kB | Adobe PDF | View/Open Request a copy |
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