Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13440
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dc.contributor.authorBanerjee, Arindam
dc.contributor.authorBandyopadhyay, Tathagata
dc.contributor.authorAcharya, Prachi
dc.date.accessioned2015-05-05T13:19:57Z
dc.date.available2015-05-05T13:19:57Z
dc.date.issued2013
dc.identifier.citationBanerjee, A., Bandyopadhyay, T., & Acharya, P. (2014). Data Analytics: Hyped Up Aspirations or True Potential?. Vikalpa: The Journal For Decision Makers, 38(4), 1-11.en_US
dc.identifier.issn0256-0909
dc.identifier.urihttp://hdl.handle.net/11718/13440
dc.description.abstractThe authors explore the importance of data analytics in gaining insights and in driving business planning. They state that the adoption of the business enterprises on the capabilities of the data analytics is a manifestation of how businesses coped up on the power of information technology. The authors further add that the emergence of the data collection technology will lead to the construction of better and informed business decisions.en_US
dc.language.isoenen_US
dc.publisherVikalpaen_US
dc.subjectBig Dataen_US
dc.subjectBusiness Decision-makingen_US
dc.subjectBusiness Intelligenceen_US
dc.subjectCultureen_US
dc.subjectData Analyticsen_US
dc.titleData analytics: hyped up aspirations or true potentialen_US
dc.typeArticleen_US
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