IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/13450Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kaul, Asha | |
| dc.contributor.author | Desai, A. | |
| dc.date.accessioned | 2015-05-07T12:10:45Z | |
| dc.date.available | 2015-05-07T12:10:45Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Kaul, Asha and Desai, A, Corporate Reputation Decoded: Building, Managing and Strategising for Corporate Excellence, Delhi: Sage Publications Pvt. Ltd., 2014. | en_US |
| dc.identifier.isbn | 9788132117742 | |
| dc.identifier.uri | http://hdl.handle.net/11718/13450 | |
| dc.description | Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Sage | en_US |
| dc.subject | Corporate Reputation | en_US |
| dc.subject | Indian Corporate | en_US |
| dc.title | Corporate reputation decoded: building, managing and strategizing for corporate excellence | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Books | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.