Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13450
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dc.contributor.authorKaul, Asha
dc.contributor.authorDesai, A.
dc.date.accessioned2015-05-07T12:10:45Z
dc.date.available2015-05-07T12:10:45Z
dc.date.issued2014
dc.identifier.citationKaul, Asha and Desai, A, Corporate Reputation Decoded: Building, Managing and Strategising for Corporate Excellence, Delhi: Sage Publications Pvt. Ltd., 2014.en_US
dc.identifier.isbn9788132117742
dc.identifier.urihttp://hdl.handle.net/11718/13450
dc.descriptionCorporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.en_US
dc.language.isoenen_US
dc.publisherSageen_US
dc.subjectCorporate Reputationen_US
dc.subjectIndian Corporateen_US
dc.titleCorporate reputation decoded: building, managing and strategizing for corporate excellenceen_US
dc.typeBooken_US
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