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http://hdl.handle.net/11718/13543| Title: | Comparing retail formats in an emerging market: influence of low price guarantee on purchase intention |
| Authors: | Saini, Gordhan Kumar Sahay, Arvind |
| Keywords: | Emerging market;Retail |
| Issue Date: | 2014 |
| Publisher: | Journal of Indian business research |
| Citation: | Saini, G. K., & Sahay, A. (2014). Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention. Journal Of Indian Business Research, 6(1), 48-69. |
| Abstract: | This study aims to examine the importance of credit and low price guarantee (LPG) on consumer purchase intention across types of retail store formats in an emerging market context. |
| URI: | http://hdl.handle.net/11718/13543 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Comparing retail formats in an emerging market.pdf Restricted Access | 260.55 kB | Adobe PDF | View/Open Request a copy |
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