Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13625
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dc.contributor.authorMishra, Smeeta
dc.contributor.authorMonippally, M. M.
dc.contributor.authorJayakar, Krishna P.
dc.date.accessioned2015-05-21T12:50:21Z
dc.date.available2015-05-21T12:50:21Z
dc.date.issued2013
dc.identifier.citationMishra, S., Monippally, M. M., & Jayakar, K. P. (2013). Self presentation in online environments: a study of Indian Muslim matrimonial profiles. Asian Journal Of Communication, 23(1), 38.en_US
dc.identifier.issn01292986
dc.identifier.urihttp://hdl.handle.net/11718/13625
dc.description.abstractThis study examines the self presentation practices of Indian Muslim men and women in online matrimonial advertisements. Findings indicate that while Indian Muslims are using the new medium to adhere to traditional cultural and religious values, they are also making critical adjustments to adapt to the medium itself. While Muslim men and women claimed to possess different attributes in their profiles drawing upon gender role expectations in Indian society, they were identical in their preference for light skin or what is termed as ‘fair complexion’ in Indian English. An overwhelming majority of advertisers claimed to possess desirable skin tones and body types. Few Indian Muslim profiles highlighted external manifestations of religiosity, such as praying five times a day, wearing ahijaborburqa, and observing Ramadan. Further, results of this study also illuminate the influence of South Asian culture on Islamic practice, which is evident in the mention of caste identifications in the online matrimonial profiles.en_US
dc.language.isoenen_US
dc.publisherAsian Journal of Communicationen_US
dc.subjectGender rolesen_US
dc.subjectIndian Muslimsen_US
dc.subjectMarriage profilesen_US
dc.subjectOnline self presentationen_US
dc.subjectReligiosityen_US
dc.titleSelf presentation in online environments: a study of Indian Muslim matrimonial profilesen_US
dc.typeArticleen_US
Appears in Collections:Journal Articles

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