Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13749
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dc.contributor.authorDixit, Mukund R.
dc.contributor.authorKarthik, D.
dc.date.accessioned2015-05-29T11:32:48Z
dc.date.available2015-05-29T11:32:48Z
dc.date.issued2013
dc.identifier.urihttp://hdl.handle.net/11718/13749
dc.description.abstractThis exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated to sustain their competitive lead. P&G introduced its solution in August 2000 and Colgate followed it in September 2002. This was followed by another introduction by Colgate April 2003. The intensified the competitive battle between the two companies. The participants are required to get into the shoes of either Colgate or P&G to think through a competitive strategy. The case provides information on the estimated demand for tooth whitening solutions, gains and losses of the two companies, R&D expenditure, players in the oral hygiene market and legal framework for complaining to facilitate the analysis of the situation and decision making by the participants. The case can be used in modules on competitive strategy, innovation, and economics of strategy.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectMarket Shareen_US
dc.subjectInnovationen_US
dc.subjectCompetitionen_US
dc.subjectRetaliationen_US
dc.titleProctor & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamicsen_US
dc.typeCases and Notesen_US
Appears in Collections:Cases and Notes

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