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http://hdl.handle.net/11718/13770Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jaiswal, Anand Kumar | - |
| dc.contributor.author | Singh, Sachin Kumar | - |
| dc.contributor.author | Manu, A. | - |
| dc.date.accessioned | 2015-05-29T13:59:40Z | - |
| dc.date.available | 2015-05-29T13:59:40Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/13770 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
| dc.subject | Marketing Research | en_US |
| dc.title | Cerenity - Sanitizer: Marketing Research for New Product Launch (B) | en_US |
| dc.type | Cases and Notes | en_US |
| Appears in Collections: | Cases and Notes | |
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