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http://hdl.handle.net/11718/13770| Title: | Cerenity - Sanitizer: Marketing Research for New Product Launch (B) |
| Authors: | Jaiswal, Anand Kumar Singh, Sachin Kumar Manu, A. |
| Keywords: | Marketing Research |
| Issue Date: | 2013 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| URI: | http://hdl.handle.net/11718/13770 |
| Appears in Collections: | Cases and Notes |
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