Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13790
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dc.contributor.authorKrishnamoorthy, Srikumar-
dc.date.accessioned2015-05-30T15:36:39Z-
dc.date.available2015-05-30T15:36:39Z-
dc.date.issued2014-
dc.identifier.urihttp://hdl.handle.net/11718/13790-
dc.description.abstractThis note describes the basic concepts of association rule mining and is primarily intended for participants of the postgraduate or executive management programs. The key steps in the association rule mining process and rule evaluation measures are explained with the help of an illustrative example. The note presents some of the business applications of rule mining and offers a set of managerial decision problems. The participants are expected to analyze the presented problems, interpret association rule mining results and formulate appropriate strategies.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectAssortment Optimizationen_US
dc.subjectTarget Marketingen_US
dc.subjectAssociation Rulesen_US
dc.subjectData Miningen_US
dc.subjectRecommender Systemsen_US
dc.titleManagerial Decision Problems Using Association Rulesen_US
dc.typeCases and Notesen_US
Appears in Collections:Cases and Notes

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