Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13814
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dc.contributor.authorRoy, Debjit-
dc.date.accessioned2015-05-30T16:16:48Z-
dc.date.available2015-05-30T16:16:48Z-
dc.date.issued2014-
dc.identifier.urihttp://hdl.handle.net/11718/13814-
dc.description.abstractQuality management among multiple business units of a large organization is often difficult if each unit is run independently in terms on their quality standards. In this case, participants will discuss how Bukhari Group of Companies should establish a common brand image through standardized quality. Participants should also understand that common brand image for diverse products does not mean identical level of rejection or customer complaints. It should be understood that different markets have different tolerance for product failures. The participants can chalk out the measures the protagonist of the case should be able to take to effectively steer the Bhukari Group to achieve profits and excellence.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectQuality Managementen_US
dc.subjectBenchmarkingen_US
dc.subjectQuality Auditen_US
dc.titleQuality Management in Bukhari Group of Companiesen_US
dc.typeCases and Notesen_US
Appears in Collections:Cases and Notes

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