Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13828
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dc.contributor.authorSinha, Piyush Kumar-
dc.date.accessioned2015-05-30T16:34:14Z-
dc.date.available2015-05-30T16:34:14Z-
dc.date.issued2013-
dc.identifier.urihttp://hdl.handle.net/11718/13828-
dc.description.abstractBranding and selecting a proper brand name is one of the major tasks after business plan and retail concept is ready. The case discusses North Avenue’s brand name selection process for its proposed retail electronics chain. It narrates the various processes the selected task force went through at every stage of planning. Right from the formation of the name selection task force, involvement of top design firm, IDF and local advertising firm LAF to consumer dipstick done by AC Neilson.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectNorth Avenueen_US
dc.subjectBrand Nameen_US
dc.titleCase of Branding: North Avenueen_US
dc.typeCases and Notesen_US
Appears in Collections:Cases and Notes

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