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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/13871| Title: | Study of switching behaviour under discounts: Strong brand vs. Weak brand |
| Authors: | Mittal, Neha Shekar, Raj Biswas, Sumeet |
| Keywords: | Branding;Marketing |
| Issue Date: | 29-Jul-2014 |
| Publisher: | Indian Institute of Managment Ahmedabad |
| Series/Report no.: | ;SP001978 |
| Description: | Student project on Study of switching behaviour under discounts: Strong brand vs. Weak brand submitted by PGP-2014 batch |
| URI: | http://hdl.handle.net/11718/13871 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 8_VII-VIII_PC_Discounting Model_Neha_Raj_Sumeet.pdf Restricted Access | 981.5 kB | Adobe PDF | View/Open Request a copy |
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