IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/13871Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Sahay, Arvind | |
| dc.contributor.author | Mittal, Neha | |
| dc.contributor.author | Shekar, Raj | |
| dc.contributor.author | Biswas, Sumeet | |
| dc.date.accessioned | 2015-06-09T12:07:05Z | |
| dc.date.available | 2015-06-09T12:07:05Z | |
| dc.date.copyright | 2014-08-29 | |
| dc.date.issued | 2014-07-29 | |
| dc.identifier.uri | http://hdl.handle.net/11718/13871 | |
| dc.description | Student project on Study of switching behaviour under discounts: Strong brand vs. Weak brand submitted by PGP-2014 batch | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Managment Ahmedabad | en_US |
| dc.relation.ispartofseries | ;SP001978 | |
| dc.subject | Branding | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Study of switching behaviour under discounts: Strong brand vs. Weak brand | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 8_VII-VIII_PC_Discounting Model_Neha_Raj_Sumeet.pdf Restricted Access | 981.5 kB | Adobe PDF | View/Open Request a copy |
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