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http://hdl.handle.net/11718/13927| Title: | Targated promotions for loyality in Indian organized retail effectiveness, consumer perception and negative impact |
| Authors: | Chaudhari, Prathamesh Patil, Sayali Sengupta, Sourav |
| Keywords: | Hyper markets;Indian Retail Sector;Hypercity;Retail |
| Issue Date: | 2014 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | ;SP002027 |
| URI: | http://hdl.handle.net/11718/13927 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2_IX-X_PC_Impact of targeted Promotion strategy in Retail Hypermarket Chains_Prathamesh_Sayali_So.pdf Restricted Access | 1.57 MB | Adobe PDF | View/Open Request a copy |
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