IIMA Institutional Repository
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http://hdl.handle.net/11718/13927Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Sinha, P. K. | |
| dc.contributor.author | Chaudhari, Prathamesh | |
| dc.contributor.author | Patil, Sayali | |
| dc.contributor.author | Sengupta, Sourav | |
| dc.date.accessioned | 2015-06-12T09:44:13Z | |
| dc.date.available | 2015-06-12T09:44:13Z | |
| dc.date.copyright | 2014 | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://hdl.handle.net/11718/13927 | |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.relation.ispartofseries | ;SP002027 | |
| dc.subject | Hyper markets | en_US |
| dc.subject | Indian Retail Sector | en_US |
| dc.subject | Hypercity | en_US |
| dc.subject | Retail | en_US |
| dc.title | Targated promotions for loyality in Indian organized retail effectiveness, consumer perception and negative impact | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2_IX-X_PC_Impact of targeted Promotion strategy in Retail Hypermarket Chains_Prathamesh_Sayali_So.pdf Restricted Access | 1.57 MB | Adobe PDF | View/Open Request a copy |
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