Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13943
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dc.contributor.authorMathur, Ajeet Narain
dc.date.accessioned2015-06-16T07:58:47Z
dc.date.available2015-06-16T07:58:47Z
dc.date.issued2012
dc.identifier.isbn9788184000191
dc.identifier.urihttp://hdl.handle.net/11718/13943
dc.descriptionHave you wondered why international business seems magically simple in text books but inescapably complex in reality? With international business pushing horizons, cross border activity is rampant and national boundaries are getting blurred. Economies have opened their doors and globalization is the watchword of the hour. Strategies for the Future explores the opportunities of a mingling world with remarkably discerning anecdotes and hands you the tools to master international trade. Professor Ajeet N. Mathur helps you formulate assumptions and make decisions under uncertainty in response to differences in business environments, national competitiveness, and regional and global strategies of other business players. As part of a competitive global village, this book is indispensable for any manager or entrepreneur bounding forward in the promising world of international business.en_US
dc.language.isoenen_US
dc.publisherRandom House Indiaen_US
dc.relation.ispartofseries;177777
dc.subjectStrategy managementen_US
dc.titleIIMA strategies for the future: understanding international businessen_US
dc.typeBooken_US
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