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http://hdl.handle.net/11718/13944| Title: | Business communication: from principles to practice |
| Authors: | Monippally, M. M. |
| Keywords: | Communication in management |
| Issue Date: | 2013 |
| Publisher: | McGraw Hill Education(India) Pvt. Ltd. |
| Series/Report no.: | ;179132 |
| Description: | Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts. |
| URI: | http://hdl.handle.net/11718/13944 |
| ISBN: | 9781259026164 |
| Appears in Collections: | Books |
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