IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/14041Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Panda, Rasananda | |
| dc.contributor.author | Sharma, Diwakar | |
| dc.date.accessioned | 2015-07-08T09:06:06Z | |
| dc.date.available | 2015-07-08T09:06:06Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | Panda, R., Sharma, D.. (2015). Understanding Big Data Analytics and its Application for Brands – An Exploratory Study. 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. Indian Institute of Management, Ahmedabad | en_US |
| dc.identifier.uri | http://hdl.handle.net/11718/14041 | |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
| dc.relation.ispartofseries | IC 15;052 | |
| dc.subject | Big Data | en |
| dc.subject | Big Data Application | en |
| dc.subject | Brands | en |
| dc.title | Understanding Big Data Analytics and its Application for Brands – An Exploratory Study | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IC 15-052.pdf Restricted Access | 107.33 kB | Adobe PDF | View/Open Request a copy |
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