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http://hdl.handle.net/11718/14041| Title: | Understanding Big Data Analytics and its Application for Brands – An Exploratory Study |
| Authors: | Panda, Rasananda Sharma, Diwakar |
| Keywords: | Big Data;Big Data Application;Brands |
| Issue Date: | 2015 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| Citation: | Panda, R., Sharma, D.. (2015). Understanding Big Data Analytics and its Application for Brands – An Exploratory Study. 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. Indian Institute of Management, Ahmedabad |
| Series/Report no.: | IC 15;052 |
| URI: | http://hdl.handle.net/11718/14041 |
| Appears in Collections: | 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IC 15-052.pdf Restricted Access | 107.33 kB | Adobe PDF | View/Open Request a copy |
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