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http://hdl.handle.net/11718/14055| Title: | How is Whatsapp driving Businesses to Enhance Conversion Rates: An Empirical Approach |
| Authors: | R, Madhavi Rao, Aditya B. R., Srisudhan |
| Keywords: | Whatsapp;Technology;Instant Messenger;Conversion Rates;E-Business |
| Issue Date: | 2015 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| Citation: | R., Madhavi, Rao, A. B., & R., Srisudhan. (2015). How is Whatsapp driving Businesses to Enhance Conversion Rates: An Empirical Approach. 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. Indian Institute of Management, Ahmedabad |
| Series/Report no.: | IC 15;083 |
| Abstract: | Networking platforms have revolutionized the very concept of messaging services. While WhatsApp’s powerful features – like instant messaging & sharing, automatic contact addition, and WiFi operation – had already popularized it with the masses, its recent acquisition by social-media giant Facebook has made it the most talked-about mobile app around the globe. An end user needs only a smartphone and internet service provided either by one’s mobile carrier or WiFi to use this innovative cross-platform application that instantly connects them to friends and family. |
| URI: | http://hdl.handle.net/11718/14055 |
| Appears in Collections: | 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IC 15-083.pdf Restricted Access | 238.59 kB | Adobe PDF | View/Open Request a copy |
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