Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/14055
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dc.contributor.authorR, Madhavi
dc.contributor.authorRao, Aditya B.
dc.contributor.authorR., Srisudhan
dc.date.accessioned2015-07-10T05:46:33Z
dc.date.available2015-07-10T05:46:33Z
dc.date.issued2015
dc.identifier.citationR., Madhavi, Rao, A. B., & R., Srisudhan. (2015). How is Whatsapp driving Businesses to Enhance Conversion Rates: An Empirical Approach. 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. Indian Institute of Management, Ahmedabaden_US
dc.identifier.urihttp://hdl.handle.net/11718/14055
dc.description.abstractNetworking platforms have revolutionized the very concept of messaging services. While WhatsApp’s powerful features – like instant messaging & sharing, automatic contact addition, and WiFi operation – had already popularized it with the masses, its recent acquisition by social-media giant Facebook has made it the most talked-about mobile app around the globe. An end user needs only a smartphone and internet service provided either by one’s mobile carrier or WiFi to use this innovative cross-platform application that instantly connects them to friends and family.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.relation.ispartofseriesIC 15;083
dc.subjectWhatsappen
dc.subjectTechnologyen
dc.subjectInstant Messengeren
dc.subjectConversion Ratesen
dc.subjectE-Businessen
dc.titleHow is Whatsapp driving Businesses to Enhance Conversion Rates: An Empirical Approachen_US
dc.typeArticleen_US
Appears in Collections:4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence

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