IIMA Institutional Repository
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http://hdl.handle.net/11718/14055Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | R, Madhavi | |
| dc.contributor.author | Rao, Aditya B. | |
| dc.contributor.author | R., Srisudhan | |
| dc.date.accessioned | 2015-07-10T05:46:33Z | |
| dc.date.available | 2015-07-10T05:46:33Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | R., Madhavi, Rao, A. B., & R., Srisudhan. (2015). How is Whatsapp driving Businesses to Enhance Conversion Rates: An Empirical Approach. 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. Indian Institute of Management, Ahmedabad | en_US |
| dc.identifier.uri | http://hdl.handle.net/11718/14055 | |
| dc.description.abstract | Networking platforms have revolutionized the very concept of messaging services. While WhatsApp’s powerful features – like instant messaging & sharing, automatic contact addition, and WiFi operation – had already popularized it with the masses, its recent acquisition by social-media giant Facebook has made it the most talked-about mobile app around the globe. An end user needs only a smartphone and internet service provided either by one’s mobile carrier or WiFi to use this innovative cross-platform application that instantly connects them to friends and family. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
| dc.relation.ispartofseries | IC 15;083 | |
| dc.subject | en | |
| dc.subject | Technology | en |
| dc.subject | Instant Messenger | en |
| dc.subject | Conversion Rates | en |
| dc.subject | E-Business | en |
| dc.title | How is Whatsapp driving Businesses to Enhance Conversion Rates: An Empirical Approach | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IC 15-083.pdf Restricted Access | 238.59 kB | Adobe PDF | View/Open Request a copy |
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