Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/14069
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBalaji, Vedha
dc.date.accessioned2015-07-10T08:28:21Z
dc.date.available2015-07-10T08:28:21Z
dc.date.issued2015
dc.identifier.citationBalaji, V.. (2015). A Study on Consumer Demography and Preference towards Organic Food Products – Application of Discriminat Analysis. 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. Indian Institute of Management, Ahmedabaden_US
dc.identifier.urihttp://hdl.handle.net/11718/14069
dc.description.abstractOrganic food products are popular across Europe and United States of America. Asia is not far behind with India being a prominent player. The concept of organic food products is not new to Indian farmers. However there is not much of a consumption taking place domestically despite the fact that India is one of the top ten players in the world when it comes to the number of farmers engaged in organic cultivation. This study was conducted to understand the discrepancy between preference and consumption amongst urban Indians in the city of Bangalore. The study covers both primary investigation and secondary literature review. Data was collected with the help of structured questionnaires and analyzed using descriptive statistics and discriminant analysis to arrive at a decision rule to help retailers classify customers. Majority of the respondents constituted male customers in the sample data when compared to females. Most of the respondents were less than 30 years of age followed by an older population above 50 years of age group. It was also observed that majority of the respondents in the sample data belonged to a monthly household income of 30,000 - 50,000 Rs. while the average spend per month belonged to the category of 500 - 1,000 Rs. To conclude, it is possible to arrive at a decision rule by using the above mentioned demographic characteristics of customers into either regular or non-regular users of organic food products.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.relation.ispartofseriesIC 15;120
dc.subjectOrganic Fooden
dc.subjectConsumer Demographyen
dc.subjectDiscriminant Functionen
dc.titleA Study on Consumer Demography and Preference towards Organic Food Products – Application of Discriminat Analysisen_US
dc.typeArticleen_US
Appears in Collections:4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence

Files in This Item:
File Description SizeFormat 
IC 15-120.pdf
  Restricted Access
528.87 kBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.