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http://hdl.handle.net/11718/1407Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mukhopadhyay, Sipra | - |
| dc.date.accessioned | 2010-03-20T10:57:02Z | - |
| dc.date.available | 2010-03-20T10:57:02Z | - |
| dc.date.copyright | 1990-12 | - |
| dc.date.issued | 2010-03-20T10:57:02Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/1407 | - |
| dc.description.abstract | The study illustrates the use of means-end chain analysis in sharpening of segment for advertising to influence social behaviour. MECCAs model has been used to develop the ad strategy. | en |
| dc.language.iso | en | en |
| dc.relation.ispartofseries | WP;1990/911 | - |
| dc.subject | Social Behaviour | en |
| dc.subject | Formulation | en |
| dc.title | Influencing social behaviour: segment specification and formulation of ad strategy | en |
| dc.type | Working Paper | en |
| Appears in Collections: | Working Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 1990_911.pdf | 528.65 kB | Adobe PDF | View/Open |
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