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http://hdl.handle.net/11718/14081| Title: | Customer Experience Analytics |
| Authors: | Saha, Vivek Sehgal, Sachin |
| Keywords: | Customer Experience Management;Communications Services Providers;Advanced Analytics |
| Issue Date: | 2015 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| Citation: | Saha, V., & Sehgal, S.. (2015). Customer Experience Analytics. 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. Indian Institute of Management, Ahmedabad |
| Series/Report no.: | IC 15;149 |
| Abstract: | Customer experience management has become a C-level priority for Communications Services Providers (CSPs).In the coordination effort; CSPs are changing their business practices and business models that require alignment of technical KPIs with customer experience and perception KPIs. This has a trickledown effect on front- and back-office requirements. Advanced analytics is playing a defining role in real time measurement, optimization and improvement of network customer experience. Real time processing of data and application of statistical algorithms has changed the way these KPIs are being measured, consumed by business owners for decision making. |
| URI: | http://hdl.handle.net/11718/14081 |
| Appears in Collections: | 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IC 15-149.pdf Restricted Access | 1.37 MB | Adobe PDF | View/Open Request a copy |
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