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http://hdl.handle.net/11718/14304Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Monippally, M. M. | - |
| dc.contributor.author | Krishna, Sunanda | - |
| dc.date.accessioned | 2015-07-30T06:10:24Z | - |
| dc.date.available | 2015-07-30T06:10:24Z | - |
| dc.date.copyright | 2008 | - |
| dc.date.issued | 2008 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/14304 | - |
| dc.description.abstract | Studying the way a company sought to leverage its reputation to diversify into an area absolutely unrelated to its business. | en_US |
| dc.description.sponsorship | Indian Institute of Management, Ahmedabad | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Communications | en_US |
| dc.title | Corporate Communication as a Strategic Tool to Enhance Reputation | en_US |
| dc.type | Research Projects | en_US |
| Appears in Collections: | Research Projects | |
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