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http://hdl.handle.net/11718/14304| Title: | Corporate Communication as a Strategic Tool to Enhance Reputation |
| Authors: | Monippally, M. M. Krishna, Sunanda |
| Keywords: | Communications |
| Issue Date: | 2008 |
| Abstract: | Studying the way a company sought to leverage its reputation to diversify into an area absolutely unrelated to its business. |
| URI: | http://hdl.handle.net/11718/14304 |
| Appears in Collections: | Research Projects |
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