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http://hdl.handle.net/11718/14313| Title: | Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market |
| Authors: | Jaiswal, Anand Kumar |
| Keywords: | Marketing |
| Issue Date: | 2008 |
| Abstract: | The objective of this case development is to analyse strategies adopted by Radio Mirchi in the Bangalore market to face the tough competition from new players. The case analyses the issues related to design of product offering of Radio Mirchi in Bangalore. |
| URI: | http://hdl.handle.net/11718/14313 |
| Appears in Collections: | Research Projects |
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