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http://hdl.handle.net/11718/14313Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jaiswal, Anand Kumar | |
| dc.date.accessioned | 2015-07-30T08:24:27Z | |
| dc.date.available | 2015-07-30T08:24:27Z | |
| dc.date.copyright | 2008 | |
| dc.date.issued | 2008 | |
| dc.identifier.uri | http://hdl.handle.net/11718/14313 | |
| dc.description.abstract | The objective of this case development is to analyse strategies adopted by Radio Mirchi in the Bangalore market to face the tough competition from new players. The case analyses the issues related to design of product offering of Radio Mirchi in Bangalore. | en_US |
| dc.description.sponsorship | Indian Institute of Management Ahmedabad | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market | en_US |
| dc.type | Research Projects | en_US |
| Appears in Collections: | Research Projects | |
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