Quasi-social products with legal implications: A case of insurance marketing

Abstract

In the course of the 'modernization" process many new practices and norms have to be introduced. While we desist from defining modernization or even defending it, suffice it to say that industrilization and modernization have gone hand in hand. This change has witnessed effects on the social, cultural and economic, amongst many other aspects of life ot these societies. The specific route(s) adopted would depend upon the seriousness and urgency of the issue concerned. Such changes have covered health, education, industrial practices, women welfare, caste structure, family planning, drug abuse and other such issues. Such interventions leading to changes in "societal mindset" have in their wake affected service sectors like banking, and insurance as much as industrial manufacturing.