Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/17285
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dc.contributor.authorMishra, Hari Govind
dc.contributor.authorSinha, Piyush Kumar
dc.contributor.authorSurabhi, Koul
dc.date.accessioned2016-01-08T03:34:16Z
dc.date.available2016-01-08T03:34:16Z
dc.date.copyright2014
dc.date.issued2014
dc.identifier.citationMishra, H. G., Sinha, P. K., & Koul, S. (2014). Impact of Store Atmospherics on Customer Behavior: Influence of Response Moderators. Journal Of Business & Management, 20(1), 45-65.en_US
dc.identifier.issn1535-668X
dc.identifier.urihttp://hdl.handle.net/11718/17285
dc.description.abstractThis study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant positive correlation with customer approach behaviors, with intangible factors having the most significant impact among all factors. Store atmospheric factors influence not only customer emotions, but also customer perceptions of commodities and services. Price shows a negative correlation with the customer behavioral response. An important finding of the study reflects that a customer's perceptions and emotional state can affect their behavioral responses and perceptions. Emotional responses act as a moderator between store atmosphere and customer behaviors. A very interesting finding of the study is that the customer behavioral responses are influenced by both social and intangible factors. So, although social factors are difficult to manage, they are of considerable importance to the service provider.en_US
dc.language.isoenen_US
dc.publisherSerialspublications.comen_US
dc.subjectConsumers Preferences Researchen_US
dc.subjectConsumer Behavioren_US
dc.subjectCustomer Servicesen_US
dc.subjectCustomer Satisfactionen_US
dc.titleImpact of Store atmospherics on customer behavior: influence of response moderatorsen_US
dc.typeArticleen_US
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