Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/17286
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dc.contributor.authorMishra, Hari Govind
dc.contributor.authorSinha, Piyush Kumar
dc.contributor.authorSurabhi, Koul
dc.date.accessioned2016-01-08T03:58:33Z
dc.date.available2016-01-08T03:58:33Z
dc.date.copyright2014
dc.date.issued2014
dc.identifier.citationMishra, H. G., Sinha, P. K., & Koul, S. (2014). Buying Impulsive Trait. Journal Of Management Research (09725814), 14(2), 109-120.en_US
dc.identifier.issn0972-5814
dc.identifier.urihttp://hdl.handle.net/11718/17286
dc.description.abstractThe study provides a strong evidence of the relationship between buying traits, perceived risk, and buying emotions. It substantiate arousal and pleasure and dominance have significant relationship with impulsive buying behavior. Perceived risk was judged to have a negative relation with impulsive buying intention whereas it had no relation with Impulsive buying behavior. Arousal, which was active with buying intentions, and impulsive buying was seen insignificant with moderating regression results. Buying impulsive trait was found to be a significant moderator of pleasure, dominance, perceived risk and buying intention. The study is expected to contribute towards the body of knowledge by building a model that incorporates affective, cognitive, and individual factors related to impulsive buying.en_US
dc.language.isoenen_US
dc.publisherIndianjournals.comen_US
dc.subjectArousalen_US
dc.subjectBuying Intentionen_US
dc.subjectDominanceen_US
dc.subjectImpulsive Buying Behavioren_US
dc.subjectImpulsive Buying Traiten_US
dc.subjectPerceived Risken_US
dc.titleBuying impulsive trait: an effective moderator for shopping emotions and perceived risken_US
dc.typeArticleen_US
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