Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/17288
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dc.contributor.authorMishra, Hari Govind
dc.contributor.authorSinha, Piyush Kumar
dc.contributor.authorSingh, Sarabjot
dc.date.accessioned2016-01-08T04:11:37Z
dc.date.available2016-01-08T04:11:37Z
dc.date.copyright2014
dc.date.issued2014
dc.identifier.citationMishra, H. G., Sinha, P. K., & Singh, S. (2014). The effect of CRM stages along with brand images and values on sustainable corporate performance. International Journal of Electronic Customer Relationship Management, 8(1-3), 31-50.en_US
dc.identifier.issn1750-0664
dc.identifier.urihttp://hdl.handle.net/11718/17288
dc.description.abstractThe paper aims to understand the relation of customer relationship management (CRM) stages on the belief about sustainable performance, along with brand images and values as moderating factors and covariates. CRM stages have positive effect on SCP, and cause negative effect on social and environmental performance. The individual values give more preference for initiation and maintenance relationships then social values, and values do not show any significant relation with termination. Values also have moderate positive effect on beliefs. So, its moderating affect along with CRM stages indicates that social values affect only social and environmental performance either with initiation or maintenance. While individual values affect only economic performance either with initiation or maintenance. Brand images also moderated with CRM stages, to evaluate brand affect, which indicates that social brand image strongly effect on economic, social and environmental performance, rather than sensory brand image moderating effect on economic and social performance only.en_US
dc.language.isoenen_US
dc.publisherInderscience Enterprises Ltd.en_US
dc.subjectBrand imageen_US
dc.subjectCustomer relationship managementen_US
dc.subjectCRMen_US
dc.subjectSustainable corporate performanceen_US
dc.subjectIndividual valuesen_US
dc.subjectSocial valuesen_US
dc.subjectFirm performanceen_US
dc.subjectSustainable performanceen_US
dc.subjectSocial performanceen_US
dc.titleThe effect of CRM stages along with brand images and values on sustainable corporate performanceen_US
dc.typeArticleen_US
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