IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/17358Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Saravana, Jaikumar | |
| dc.date.accessioned | 2016-01-11T11:57:39Z | |
| dc.date.available | 2016-01-11T11:57:39Z | |
| dc.date.copyright | 2014 | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Saravana Jaikumar (2014) ,"the Effect of Overlapping Price Ranges on Price Perception", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 787-787. | en_US |
| dc.identifier.uri | http://hdl.handle.net/11718/17358 | |
| dc.description.abstract | The author extends the range theory by examining the effect of multiple price ranges with overlapping anchors on consumer price perception. Three studies provide empirical evidence for the hypothesis that the psychological scale and evoked range for a price range are shortened in the presence of overlapping anchors. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Association for Consumer Research | en_US |
| dc.title | The effect of overlapping price ranges on price perception | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Journal Articles | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.